The Right Hand Ring Conspiracy
Style Dash posted today about the marketing conspiracy of the right-hand ring. The contention is that this is just a brilliant marketing idea to get women to purchase a diamond ring for themselves even if they are sans partner. It's no secret that this is the last untapped demographic. If you've ever thrown a wedding or had a baby, then you know that these are multi-million dollar businesses that pray on the vulnerabilities and emotions of brides-to-be and moms-to-be. So where did that leave all the single women? Someone just had to come up with the idea of selling them on something that defined them. Out of that necessity, was born the right-hand ring. I'm not really sure how successful this really is anyway. Many women may feel that buying a diamond ring for themselves just means that they've given up their dream of ever finding a husband so they may be holding out. For the rest of the women, they probably didn't need or want anyone to give them permission to buy themselves a nice piece of jewelry. I agree! No one should need an excuse to buy themselves something that makes them feel good. Diamonds can definitely do that for a girl. They may not be a girl's best friend, but they definitely run a close second.