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Susan's Spa

Your number one stop for beauty and blogging tips, all in one fabulous blog!

Saturday, July 08, 2006

Chicks With Trucks

I wanted to write a post about women purchasing automobiles. When I did some research, I found out that, to my surprise, more and more women are buying trucks. The stereotype of women buying cars, brings to mind a picture of a woman who doesn't know her way around a dealership showroom. Now, nothing could be further from the truth. More and more women are not only more and more prepared to make a purchase of an automobile on their own, but they are opting for trucks and SUVs rather than traditional cars. In fact, one survey showed that the number of women buying trucks and SUVs has doubled since the 1980s. Make no mistake, these women are truly passionate about their trucks. Automobile manufacturers have answered the prayers of many women by making trucks and SUVs more and more luxurious with each newer model. Moreover, automobile manufacutrers that never offered a line of trucks and SUVs are giving consumers, including women, more choices. Case in point would be the Cadillac Escalade, which is....well.....the Cadillac of trucks. Also, it's more likely that younger women would be open to driving a truck or SUV. Once episode of a popular reality TV show, showcased a young woman turning sixteen. Her father, who owned an automobile dealership allowed her to choose any car she wanted, and she chose an SUV over a little sports car. As I stated earlier, women are passionate about their trucks and are sparing no expense accessorizing them. They are educating themselves about the latest and best accessory features offered. For instance, a woman purchasing a truck tonneau cover for her truck knows that this will make transporting anything at all, easier and safer and that putting the right cover on her truck will have an impact on how she uses it. So, the next time you see a fire engine red truck pass your way, take a look at the driver and you may very well find a woman behind the wheel!

1 Comments:

At 7/09/2006 9:05 AM, Blogger Sheron said...

I can attest to this as I live in a small town in Texas where "Trucks Rule"! A large pickup with four doors is the new family sedan. When I go to the store, my little Dodge Spirit is dwarfed by rows and rows of SUVs, Dodge Rams, and Ford F150s. I feel like I need to borrow my husband's Nissan Frontier just to fit in at WalMart. ;-)

 

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