This October, Think Pink

For years now, the month of October has been dedicated to raising awareness about breast cancer. It has done nothing less than bringing to the forefront, the importance of early detection, which can mean the difference between winning or losing the battle against breast cancer, as well as raising the much-needed funds to continue to find newer and better ways towards early detection and drugs that may eventually cure the disease. More and more companies are jumping on the pink bandwagon to raise money and awareness. Look for products at the Bobbi Brown cosmetic counter that include lipstick and lip gloss sets that are selling for $30 and the company will donate $35,000 towards research. Sonia Kashuk, a breast cancer survivor herself, has a beautiful make-up brush set in a pink case selling at Target for $19.99 with net proceeds going towards reasearch. OPI, my favorite nail polish line, has introduced a beautiful pink color called Pink of Hearts which sells for $7.50 at all stores that carry their line, including Ulta and they are donating $25,000 to the Susan G. Komen fund. Look for pink jewelry, t-shirts, umbrellas, pocketbooks and even a pink vacuum from Dyson which sells for $399 at Target with $40 of every sale going towards research. One of the biggest fund raisers though will be the footwear event sponsored every year by QVC. This event has raised over 25 million dollars which has gone to various organizations. This year the event will take place on Wednesday, October 17th from 7 to 10 PM. The point is, spend a little money and get something nice for yourself while helping to find a cure for a deadly disease that will hopefully be wiped out in our lifetime.