The Anti-Aging Man

Today's men are just as concerned about their faces as women have been for years. Within the last few years, a number of skin care lines have popped up addressing the very special needs men. One of the most highly visible is Nivea which offers a full line of skin care products from cleansers, scrubs, and moisturizers for the discerning male. Now, other companies are jumping on the bandwagon. The skin care business has always been a multi-million dollar one, and now finally companies can tap into a new and ever-growing market. As one article explains, often it's the women who urge their men to not only protect their skin from the harmful rays of the sun, but find products that will keep the hands of time from moving forward anymore quickly than they have to.http://www.jamaicaobserver.com/magazines/AllWoman/html/20060226T180000-0500_99557_OBS_MALE_VANITY_SPURS_DEVELOPMENT_OF_SKIN_CARE_.asp